Hello

I'm Sid.

Linear Background

I am a UX designer and Spatial Designer with a background in architecture, broadcast set design, environments, and experience design. A trained-architect, I have worked to create spaces that are responsive to the social and physical context, and people-centric.

UX inspires me through its engagement with technology, business, strategy, and behavior. It is built around asking the right questions and systematically finding design solutions.

Fundamentally, I believe all forms of design exist to make the lives of people better.

I have a B.A. in architecture from U.C. Berkeley and an M.Arch from Columbia University. My work in the realm of broadcast set design has resulted in an Emmy award and Emmy nomination.

Beyond professional aspirations, I have officiated 3 weddings, placed 3rd at amateur night at the Apollo, and have made a cameo on an HBO production dressed as a hot dog.

UX Design

  • User Experience

  • User Experience Research

  • Design Thinking

  • UI Design

  • Brand Identity

  • Interaction Design

•     Prototyping

Spatial Design

Creative Direction & 
Design


  • Architectural Design

  • Environmental Design

  • Broadcast Set Design

  • 3D Modeling

  • Rendering

  • Visualization

  • VR/AR/XR Experiences

Awards

Creative Direction & 
Design


  • 2017 Emmy Award for Art Direction NBC Sports Rio Olympics

  • 2019 Emmy Award Nomination for Art Direction NBC Sports Pyeongchang Olympics

  • William F. Kinne All School Award Recipient - Columbia University

  • Fast Company Innovation by Design 2021 North America Honorable Mention - NBC News Studio N1 Washington, DC