Hello
I'm Sid.

I am a UX designer and Spatial Designer with a background in architecture, broadcast set design, environments, and experience design. A trained-architect, I have worked to create spaces that are responsive to the social and physical context, and people-centric.
UX inspires me through its engagement with technology, business, strategy, and behavior. It is built around asking the right questions and systematically finding design solutions.
Fundamentally, I believe all forms of design exist to make the lives of people better.
I have a B.A. in architecture from U.C. Berkeley and an M.Arch from Columbia University. My work in the realm of broadcast set design has resulted in an Emmy award and Emmy nomination.
Beyond professional aspirations, I have officiated 3 weddings, placed 3rd at amateur night at the Apollo, and have made a cameo on an HBO production dressed as a hot dog.
UX Design
User Experience
User Experience Research
Design Thinking
UI Design
Brand Identity
Interaction Design
• Prototyping
Architectural Design
Environmental Design
Broadcast Set Design
3D Modeling
Rendering
Visualization
VR/AR/XR Experiences
2017 Emmy Award for Art Direction NBC Sports Rio Olympics
2019 Emmy Award Nomination for Art Direction NBC Sports Pyeongchang Olympics
William F. Kinne All School Award Recipient - Columbia University
Fast Company Innovation by Design 2021 North America Honorable Mention - NBC News Studio N1 Washington, DC